Contest Details
Five words: “Because I’m worth it,” and L’Oréal Paris helped to change the worldview of beauty for good. When actress Joanne Dusseau first uttered the now-iconic phrase in the early 70s, it was the first time an advertisement campaign claimed beauty for oneself, not for men.
The tagline became a rallying call that voiced the shifting place of women in society.
Today the brand continues supporting women on the journey to self-worth. To be a L’Oréal Paris spokesperson is to stand for the power of taking ownership of your identity. Each ambassador is a role models for the strength of women, and an inspiration to fulfil our talents every day.
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